Audible launches community for Children Audio Books! What’s next?

Audible, Inc, the leading provider of premium digital audio announced the launch of AudibleKids (www.audiblekids.com). Families can find and purchase digital children’s audiobooks available online (Submission Free!).

According to Audible, AudibleKids is an engaging, interactive community of parents, their kids, and educators that promotes the fun of storytelling through audiobooks. They are able to listen to books, read and post reviews, and share their favorites with others.

In order to share recommendations and discuss listening experiences, members have to create accounts and unique profiles.

Parents can listen to samples by clicking a „Green Button“ and, of course, buy them, simply adding the book to their carts. Audible is still a profit organisation, isn’t it?

Is Audible testing a new strategy for “grown-ups”?

Successful, longlasting communities almost always start off small, simple and focused (here: parents, kids and children audio books) and then grow over time (remember ebay’s first tag line „Your Personal Trading Company“ with the idea to serve individual buyers and sellers, rather than to becoming an online mall).

However, they will grow by adding features and complexity in response to the changing needs of the members, and the changing conditions of the enviroment.

Keeping the finger on the community pulse Audible will get the information it will need to evolve and update the platform.

The question: Will Audible for „grown ups“ adapt this strategy?

Next Page »