WORDS THAT WORK
June 9, 2008 · Print This Article
2008 Audies Winner in the “Business Information/Educational” Category
Why are some people so much better than others at talking their way into a job or out of trouble?
What makes some advertising jingles cut through the clutter of our crowded memories?
What’s behind winning campaign slogans and career-ending political blunders?
Why do some speeches resonate and endure while others arc forgotten moments after they are given?
The answers lie in the way words are used to influence and motivate, the way they connect thought and emotion.
And no person knows more about the intersection of words and deeds than language architect and public-opinion guru Dr. Frank Luntz.
“Luntz is a powerful speaker. He knows how to anchor his ideas in the larger cultural context. Expressing his ideas with remarkable skill, he’s a pugnacious thinker who is not afraid to be blunt but is always respectful of how his voice and ideas are heard.“
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Learn about the phenomenon of transforming mere words into an effective arsenal for the war of perception we all wage each and every day.
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